Wisconsin Tries To Attract Millennials

Small cute craftsman American house wth green and white.

The ads focus on housing, comparing Chicago’s cramped walk-up flats to Wisconsin’s affordable three-bedroom homes, but much of the campaign makes hay of Wisconsin’s average commute time—a mere 22 minutes. According to the logic of the ads, driving a short distance beats taking transit as a Chicago resident would, since your longer commute on the El could presumably be better spent enjoying Wisconsin’s distinctly suburban pleasures, says Bliss.

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